Project — code_name :: ontariostreet

Ontario Street is mainly a one man project. It is experimental in the sense that it has never had a clear direction, and in fact, it has changed ways too frequently…

Some constants remained intact, though. The Sessions, up and running now for almost 10 years, and the unavoidable attraction to everything digital. The sessions have been always leaning in a way or another to some sort of tech scene, idm, experimental, and also ambient, but with both feet on the ground, with some sort of road movie spirit, therefore, the other end of the pendulum: the post-rock influences and also some carefully curated indie. All this images are somehow related to that trip that Ontario Street keeps being.

Ontario Street has a second component, as important as the first one: It is a digital playground. As it is one of the least followed and visited sites in Internet’s history, I felt it to be my personal digital garden for experimentation. All the code and design behind it are mine (good or bad, it is my fault). As I’m learning, it has become better (I think, or, more accurately, I hope..) but I feel like, being so much of a personal project, I can mostly do whatever a feel like doing with it. It has never been promoted in any way, it does not monetize, it is not serving any advertising and it does not track visitors (except for the Mixcloud, etc… embeds, this is something I sincerely don’t know how to avoid). In one word, I’m paying for it. That gives me a high level of freedom.